The Burj Dubai Project: A Symbol of Economic Strength or a Monument to Hubris?
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Case Details:
Case Code : PROM007
Case Length : 17 Pages
Period : 2001-2004
Organization : Eiffage TP
Pub Date : 2006
Teaching Note : Not Available
Countries : France
Industry : Construction
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Delays during Construction
In 2006, the project, which had till then been progressing slightly ahead of schedule, fell behind schedule. Workers from countries like India, Pakistan, and Bangladesh, were used to construct the towers and they complained that they were being paid very low wages...
Making Progress
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Even as its construction met with delays, the tower continued breaking height related records regularly. In February 2007, Burj Dubai overtook the Sears Tower located in Chicago, US, for being the building with the most floors, after 100 floors were built...
Changes in the Dubai Real Estate Market
In late 2008, the world economic crisis, combined with a slump in the price of crude oil and a fall in world trade, had an adverse impact on the real estate market in Dubai. Consequently, real estate prices plunged, and there was a steep fall in the demand for homes and offices...
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Project Completion
Emaar was also affected by the downturn in the real estate market in Dubai. In late 2008, the price of property at Burj Dubai slumped by about 50%-60%, while prices in the surrounding Downtown Burj Dubai fell by at least 22%...
Exhibits
Exhibit I: A Picture of the Burj Khalifa
Exhibit II: About Skidmore, Owings & Merrill (SOM)
Exhibit III: About Samsung, Besix and Arabtec
Exhibit IV: Some Major Structures in Dubai
Exhibit V: A Comparison of Burj Dubai's Floor Plan with Some Other Structures
Exhibit VI: Information about Burj Dubai
Exhibit VII: Sub-Contractors for the Project
Exhibit VIII: Comparison of Burj Dubai with Other Prominent Towers
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